How do you re-invent and build a new brand experience from the inside out? Start on the inside.
Working intimately with the team at Ridley we had perspective and insight into this special and unique culture. Teachers were there to teach. They were invested—professionally and personally. If a student, North American or International was new to Ridley and had the notion that it was "just any school" they changed their minds quickly as they realized it was truly "their school" and that they belonged there.
Teachers and students alike, understand that Ridley College is a lifestyle. They own it. It is in their blood and becomes a memory that lasts a lifetime. "Your School" and "You Belong Here" was received as the Ridley College brand slogan for corporate marketing and Admissions, globally from 2005 until 2008 with great success.
With a century of global identity and international presence, all materials from the school prospectus to individual brochures for each area including: Academics, Athletics, Campus, Boarding and more, were produced using the new brand design and messaging utilizing custom photography specifically shot for the new brand campaigns. These were produced in 7 different languages.
With a major emphasis on a digital marketing plan including an interactive website with SIS integration, e-commerce and CMS capabilities, we challenged the available technology to push the envelope accomplishing advanced functionality and features on par with any corporate technical organization.
As the Agency of Record for Ridley College, we worked cooperatively on their brand journey for 13 years.