Club Auto Roadside Services Ltd., a leading provider of automotive services in North America, announced the company's rebrand to Xperigo in 2019. The name change was the result of an extensive rebranding effort designed to reflect the evolution of the organization and reinforces the company's commitment to managing customer experience in the evolving world of automotive mobility. JEFF HARDY was the marketing and design partner contracted to help drive this major transformational process. Working cooperatively on all areas of the xperigo brand personality for over a year, Xperigo was born to symbolize a high-performing and authentic culture reflecting experiences on-the-go in the global automotive mobility sector.
“Our 25 year old brand was outdated and lacked relevance, we needed a new brand to reflect the type of company we are today and aspire to be in the future. Working with our marketing, partner (Jeff Hardy) for more than a year we focused on developing a contemporary, original and authentic brand that embodies the core values of our organization.”